Landing page is, in fact, one of the things you need to consider before starting PPC campaigns. You might be just wasting your time, effort and money on advertising if you do not give landing pages attention. In fact, if you go ahead and do a little research, you will be amazed on how plenty of good sites are there, but when it comes to converting clicks into sales, then it’s designed for failure. So let me start this entry off by telling you what a landing page is.
Landing page is the page where your prospect goes to when they click your PPC ad. This page simply means make or break to your ad dollars. If you have this way too wrong, then you have to bid goodbye to your ad dollars down the drain. Here are some tips that you can use to have your landing page fixed and have it working in the right way.
First, give the prospects what they are really looking for. It must be a two-way process. For example, if your prospect is searching for a cool gaming console, then you have to make sure that your PPC ad will lead that customer to a landing page with information and products about that gaming console. DO NOT ever dare send your customers to your home page instead and let them play hunting for the right information, for most definitely, most of them will leave your site quickly and that just means lower conversions. And get this: Google gives you credit for being pertinent. This can increase your ad position and lessen your bid rate.
Second, convince them to stay for a while. Internet means convenience, even tot he act of clicking away. So to hold them from getting away from your site, feed your customers with good info and content. Prospects are also on the look-out for more gathered information before deciding to purchase. A landing page full of good content and information will also lead to numerous conversions.
Third, last but never the least, have them inspired! To do this the easiest way, you have to show them with a very irresistible offer. Study your product and emphasize on the “WOW” factor. Study how your competitors are doing and give your prospects a better offer. And, if it is possible, don’t forget to use the limited time offer. This can really boost your conversions way up high!
When it comes to approaching the internet consumers, being aggressive is one of the keys. By all means, have them to get your landing page bookmarked or keep the browser tab/window open so when they go “looking” for something better and more amazing, the can come back and talk business with you. But if you are going to follow these three simple tips on how to create a successful landing page, they wont go look for another.
