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It’s fun to use social media for marketing and advertising. However, for some people, it becomes too enjoyable that they start getting too engrossed in what they’re doing. I see many people who spend a lot of time online.

You have to remember that you need to keep things in balance. This tip works well in real life as well as in social media. It’s also a good thing to remember that there’s another life we need to live, in the offline world.

What exactly do I mean when I say people overdo their social media efforts?

Some people update too much to the point of flooding your inbox or timeline.
Some people like to talk too much that they no longer listen.
Some people babble on and on about things that you don’t need.
Again, the keyword is balance. In as much as frequency of posting is a good thing, you have to keep things balanced and consistent.

What do I mean by that? Here are some great tips to make sure that you keep both.

On the subject of your posts

It’s quite easy to get into the habit of writing good things about your company, products, or services. However, that can come across as being narcissistic to your readers.

Try to keep balance but talking about other stuff every once in a while. If you’re implementing something new in your business, then you can share that. If there’s new news in your industry, you might want to try talking about that, too.

My point is, there are other things to write about. Don’t be afraid to mix things up and talk about different topics. Just make sure that it adds value to your customers.

On the frequency of your posts

With so many materials to use for updates and posts, it’s easy to just throw them in in one big dump. It’s okay to do that, if only most people would misinterpret this as update flooding. Or worse, spamming.

For good measure, try to space updates evenly throughout the day. If you have, say, a dozen of updates to post for the day, instead of posting them in one go, try posting one every couple of hours or so.

On your online presence

There will always be times when you have a lot of things to say, and times where you’ve got squat. This is where scheduling your posts comes in handy.

Don’t make a habit out of being very active at one time and vanishing off the face of the web at another. You’ll lose followers you keep this up.

Readers want consistency, and this is where scheduling your posts come into play. Aside from evenly distributing updates throughout the day, you have to set the number of updates you publish in a day to set aside buffer posts for times when you have nothing to say.

Remember that once you’re able to establish balance and consistency in your social media practice, you’ll slowly be able to gain your reader’s trust and support. Once they do, they won’t hesitate to patronize your products or even do business with you.

What do you think?

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